The pandemic is forcing companies from every size and segment to adapt and innovate. The number of digital solutions are on the rise, and new models models focused on bringing more convenience to customers while ensuring that businesses survive through such difficult times are being launched daily.
DaBanda Classificados is an Angolan e-commerce that facilitates consumer-to-consumer and business-to-consumer sales through its platform. Its development was inspired by a huge market demand right now and the closing down of the popular marketplace “OLX” in Angola.
STRATEGY & IMPLEMENTATION
Although the Angolan digital market is not yet saturated, it is safe to say that there are already few established platforms with the greatest amount of users. Aware of this evidence and the fact that a large number of those platforms worked with Kuenda for their launch, the team at DaBanda trusted us to bring the same results to the table.
As always, the first step was to understand the brand, the essence and its values. DaBanda Classificados is an authentic and traditional brand which promotes security to its users at every stage of the buying process. This was all we needed to find a spot for DaBanda in the among of the biggest players.
We defined two main communication channels: Instagram and Facebook, supported by a solid online advertising strategy. On the long run the aim is to have most of the website’s traffic coming from organic search, thus we are collaborating with DaBanda’s management and web developers on SEO improvements to ensure that the website can be found on Google’s first results.
Jul/30 – Aug/30
SEO and Social Media management is a continuous work. All the results obtained in this first month are resultant of a strong partnership between Kuenda Digital and DaBanda Classificados to ensure that the brand becomes Relevant to its users in such a dynamic and crowded market.
We will continue working on the implementation and improvement of the strategy we designed for the platform and seek new growth opportunities.
WANT THE SAME RESULTS?
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